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New AI Content Structure

Project type

Product Strategy

Date

June 2023

Location

Remote

Project type

Product Strategy

Problem Identification

Currently, organizations grapple with the efficient management of content, leading to hurdles in content discovery, personalized learning, and sharing. The lack of a streamlined system for crafting, organizing, discovering, and tracking targeted content hampers productivity, engagement, and skill acquisition.

Unpacking the overarching problem of managing and accessing department-centric content reveals several sub-problems and challenges. Addressing these would pave the way for a more streamlined organization, enhancing the experience for managers, content creators, and workers alike.

Value Proposition

Improved Content Organization and Discoverability:

Refine content categorization and organization to ease users into finding and accessing materials pertinent to their department or role.
Streamlined Content Creation and Curation:

Equip supervisors and content creators with an intuitive platform for the creation and upkeep of targeted content, ensuring the availability of relevant, updated materials for workers.
Enhanced Visibility and Accessibility:

Foster better content visibility and accessibility by offering curated collections of department-centric content, thereby boosting employee engagement and skill development.
Proposed Solution

We propose a feature dubbed "Collection for Workflows," aimed at facilitating organized and efficient interaction with curated video content for Managers, Editors, and Viewers.

This feature is tailored to meet the needs of different user roles:

As a Manager:

Craft and manage collections specific to a department, project, or topic.
Assign viewers, control access and editing rights, track user engagement, and ensure the collection remains updated and relevant.
As an Editor:

Contribute videos, organize the collection, and suggest improvements or updates to the Manager.
As a Viewer:

Access, engage with videos, track progress, share feedback, request additional content, and promote collections to peers based on viewing rights.
Key Components:

Collection Creation and Management:

A user-centric interface for crafting, managing collections, assigning roles, and monitoring analytics.
Content Editing and Organization:

A robust interface for content editing, tagging, and collaborative organization to keep the collection relevant.
Content Viewing:

A seamless viewing experience enabling tracking, feedback sharing, and content requests based on viewing rights.
Performance Metrics

Success KPIs:

Growth in user engagement, measured by average video views.
Improvement in content discovery, gauged by unique department-specific content accessed.
Progress in skill development, assessed by the average new skills acquired per employee.
Control KPIs:

Maintenance of a high user satisfaction rate for the feature.
Ensuring content management efficiency doesn’t significantly overshoot compared to the previous system.
Feature Evolution

Outlined in three phases ranging from initial rollout, encompassing left sidebar navigation, collection creation, and editing, advancing to admin and analytics integration, and culminating in the introduction of sub-collections, app interfaces, and private workspace management.

Risks

Impact on the Business:
Product/Business: Governance level in creating collections.
Usability: Restricted access to collection creation might sour the user experience.
Financial: N/a
Technical: N/a

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