Project Objective

Our endeavor was directed towards unraveling the preferences of Brazilian shoppers concerning their choice of payment methods. Initially, our setup was programmed to auto-select the 1x installment option on credit cards if a shopper had opted for this in their previous transaction.

However, an uptick in canceled credit card transactions and a decline in completed purchases were observed. The dissatisfaction stemmed from the inability to alter the preselected 1x installment option, which was incongruent with the varied preferences of the shoppers.

We were propelled to examine whether retaining the previously used payment method was a boon or whether granting the liberty to choose afresh in every transaction would be more beneficial.

In pursuit of this, alterations were made to the checkout page to better resonate with the shopping habits of Brazilians.

Project Outcome

The modifications yielded a 40% surge in successful purchases, thereby amplifying the revenue. Additionally, a noticeable increment in the average order value was recorded, indicating a positive shift in the shopping experience.

Investigation Insights

The investigation illuminated the crucial insight that flexibility in payment options was not merely a matter of convenience but significantly impacted the completion rate of purchases. The preselected 1x installment option proved to be a deterrent in transaction completion, contrary to the initial assumption that it would expedite the checkout process.

The adjusted checkout interface, which aligned more closely with the native shopping behaviors, demonstrated that a tailored approach towards payment methods could foster a more seamless shopping experience, eventually propelling a higher success rate in transactions.

Value Proposition

Enhanced User Experience:

By fine-tuning the checkout page to align with the shoppers' preferences, we enriched the user experience, making the payment process less cumbersome and more intuitive.
Boosted Transaction Success Rate:

The flexibility in choosing the payment method afresh led to a 40% hike in successful transactions, underscoring the importance of aligning with local shopping nuances.
Increased Revenue and Average Order Value:

With more transactions seeing the light of day and a rise in the average order value, the financial health of the platform saw a favorable upswing.